energy efficiency
Energy efficiency is the honorific title given to boasting about using the bare minimum energy while delegating the actual comfort and convenience of daily life to the efforts of others. A staple of public service announcements and corporate slogans, it serves as a convenient social get-out-of-jail-free card: everyone applauds it, yet no one acts on it. Calls to save power are loud, but concrete actions like adjusting air conditioners or turning off lights are always someone else’s problem. The most fervent champions of efficiency tend to embody its paradox by minimizing their own efforts. Ultimately, it is the self-satisfaction from criticizing energy waste that everyone secretly believes is the true cost saving.