analytics
Analytics is the ritual of diving into an ocean of numbers to find answers long lost. Proclaimed as a means to uncover truths, it actually conjures an endless labyrinth of dashboards. Boasting scientific decision-making, it paradoxically turns slide decks into the star of every meeting. While promising to listen to the data’s voice, it often filters out every inconvenient whisper. Ultimately, the enchanted crowd chanting "re-analyze by next week" finds itself lost in the maze it created.