transmedia
Transmedia is the grand marketing ritual of scattering a single story across multiple media under the guise of innovation. Audiences start with a TV show, chase it on the web, hunt it in games... and never get the chance to ask when it will truly end. Creators feel they’ve unlocked a magic trick: brandishing “immersive experience” as a talisman to shroud every inconsistency. In essence, it’s a majestic madness that siphons off consumer time and attention in the name of endless extension and fragmentation.