#Behavioural Economics

Green nudge is a devilish marketing gimmick that claims to be kind to the planet while actually prioritizing the statistical improvement of corporations and governments. It sprinkles flowery language and a faint twinge of guilt into its messages to gently push consumers’ wills and wallets toward eco-bags or energy-saving bulbs. It realizes a 'gentle coercion' without imposing or forcing, using behavioral economics’ ironic crystallization that manipulates the masses while preserving the illusion of choice. It cleverly exploits concern for environmental issues to churn out 'statistical heroes' disguised in masks of goodwill. Under the banner of saving tomorrow’s earth, it serves as the vanguard of green brainwashing, nudging people toward the 'right' behavior.