big data
Big data is the unbridled mountain of personal information amassed by corporations to flaunt their presence. Focused solely on collection, analysis is perpetually postponed under the guise of budget constraints, turning it into electronic rubble. Overabundant visualization produces not insight, but excuses to justify endless overtime. No matter how much is gathered, without proper cleansing it remains mere noise. When asked about its utility, the eternal excuse of “we just haven’t mastered it yet” inevitably follows.