#Blockbuster

Blockbuster is a spectacle that uses massive advertising budgets and CGI to stoke audience expectations, its true form a showcase revealing the conflicting interests of the production committee and distributors. The glow of the giant screen serves as a Rubicon that sometimes hides the thinness of the story. It is a crystallization of a business model that contemplates franchising, spin-offs, and merchandise, where audiences enjoy a cleverly designed catharsis while paying the price in long lines and expensive tickets. Countless trailers serve as the eve of a coming destructive experience. Ultimately, it is a festival of collective hysteria driven by mass desire for approval and the need to belong.