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#Buzzword

advocacy

Advocacy is the orchestra of pretended righteousness conducted through self-congratulation and proxy voices. It loudly criticizes opponents while borrowing others’ shoulders to proudly claim rights in a social performance. In reality, it is a festival of vanity dancing between slogans and hashtags. Under the pretext of goodwill, the number of supporters becomes the barometer of credibility. Ultimately, those who are supposed to represent the voiceless often vigorously promote their own interests.

Apex

Apex is touted as the ultimate summit, while in reality it serves only as an empty banner to decorate strategic meetings. By setting an unreachable peak as the goal, it becomes a magic phrase that shifts responsibility away. It cloaks undefined ideals in grand rhetoric, subtly masking actual progress and fostering wordplay over concrete action. Example: “Let’s lower our KPIs this quarter and declare Apex first.”

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