altruism
Altruism is a noble performance that, behind the tale of self-sacrifice for others, cleverly coexists with self-aggrandizement and social approval. The outstretched hand intended to help often conceals quiet expectations of likes and praise. Many believe in its unconditional benevolence, thus paradoxically establishing an exchange so that rejecting rewards becomes the ultimate reward. Altruism is the most socially acceptable form of self-centeredness, a flip side of self-love crafted for public consumption.