clean production
Clean production is the corporate incantation that promises environmental care while secretly shifting pollution offstage in the name of cost cutting. A gleaming smokestack and an eco‐label are all it takes for no one to question what ‘‘clean’’ really means. In reality it hides mountains of waste behind the curtain and fills CSR reports with flowery rhetoric. Its creative regulatory loopholes under the guise of innovation deserve praise for their ingenuity, yet the planet remains unimpressed. No number of emoji‐laden slogans can outshine the emissions hidden in the shadows.