#Co-Creation

Co-created meaning is the quintessential concept whose ambiguity grows proportionally with the number of voices invoking it. A sacred buzzword heralded for collaboration yet perfect for diluting personal responsibility. Treated as a solemn mantra in boardrooms, its substance often yields to spectacular performance. Uttered with cynicism, it becomes an elegant excuse to dodge genuine cooperation. Like a communal mirage, it shifts shape depending on who describes it.

Co-creation is a conference banquet where grand idealistic theories are assembled from diverse opinions. Everyone pretends to work up a sweat while leaving actual effectiveness to others. It is the ceremonial team-building act for boosting self-satisfaction. In the end, what remains is the pardon card of "we all did it together" to dodge responsibility.