community building
Community building is a ritual of gathering strangers to indulge in self-promotion. It converts desires for approval into collective energy, rallying participants under empty visions. Using regular events and hashtags to stage enthusiasm, while behind the scenes leaders quietly savor their taste for control. Activity volume and reaction counts become the metrics of success, and in the frenzy of numerical play the original purpose is forgotten. In the end, only inflated engagement metrics satisfy vanity and lure people into the next cycle of community building.