#Compostable

Compostable is the convenient promise that your product will vanish into the earth like divine manifestation. Companies plaster this magic word everywhere, recycling your guilt and conscience along with their packaging. In practice, most end up in ordinary trash bins with no facility in sight, yet few dare mention that. It lets you feel morally responsible for the future, while leaving the real work to someone else. The ultimate marketing mantra that persuades you to expect nature to do the heavy lifting.