churn
Churn is the grim funeral march of departing customers echoing relentlessly in the halls of business. No heartfelt service or sweet campaign can withstand the cold calculus of this unforgiving metric. Companies fight for their lives to suppress its roar, while quietly fueling the cycle by enticing replacements. Salvation is always found in another discount, a narcotic in an eternal maze with no exit. Deep down, everyone senses that customer affection will eventually betray them back into numbers.