#Customer Focus

Customer focus is the art of deifying customers with words while simultaneously serving as both shield and spear to absorb their endless demands. It boasts of listening to customer voices, yet only truly hears the metrics in a sales dashboard. Claimed to pursue customer satisfaction, it ascends new summits of problems and costs like an Everest of complexity. In the end, it is a marathon in pursuit of the ever-elusive mirage called 'the customer'.