#Customer-Journey

The customer journey is a ritual that lures customers into a labyrinth of numbers and graphs. From start to finish, it is meticulously measured to convince them of an inescapable straight path. It is called an 'ideal journey,' yet in reality is nothing more than a dungeon for corporate KPI achievement. Customer emotions are reduced to data, and ultimately only their wallets respond honestly. The endlessly updated maps and reports continue to bewilder decision-makers every day.