Kano model
The Kano model is a pseudo-scientific taxonomy that categorizes customer desires into "must-haves" and "delighters," magically sanctifying features at random. Once implemented, it casts a haze of contradiction over reality by splitting dissatisfaction and delight into a binary gospel. Organizations brandish it like a shield to repel predictable requests, catapulting customers into a whirlwind of anticipation and letdown. Developers alone gain the power to sanctify shifting requirements with a mere invocation of its name.