hospitality
Hospitality is the ritual of worshiping customers as gods, smiling eternally to meet their unlimited expectations. It demands perfection while those who serve gasp under the burden of extra labor and time, rewarded only with a fleeting “thank you.” The ideal of warm reception emerges from the clash between business interests and self-interest, a social virtue laced with bitterness. Unnoticed, it often becomes a mask of kindness, a mere ornament to protect one’s title and profit.