deflation
Deflation is the economic glacial that shrinks price tags but freezes corporate cash flow and wages alike. Consumers wear smiles enjoying markdowns while businesses choke on shrinking profit margins. Central banks desperately cut interest rates into negative territory, only to find their policies crystallizing into ineffectiveness. Markets are held hostage by silent price declines, and every cheer of thrift comes at the cost of stifled growth. Want to dream of economic expansion? Deflation will be the coldest wake-up call you'll ever receive.