#Denim

Jeans began life as nineteenth-century miners’ workwear and later became a fashion item worn en masse by the global masses, transforming labor into a virtue. While touted for durability, its seams fray within months, yet it’s sold at prices that loosen wallets. By skillfully wearing its fading, one stages a performance of "effort"; by adding holes, one masquerades individuality—a perfect union of self-deception and consumption. From toddlers to former CEOs, everyone drapes themselves in the same blue cloth, invisibilizing each person's "uniqueness" and serving as a tool to celebrate the freedom of the crowd.