#Design Thinking

Design thinking is the sacred business ritual of gathering around a round table and plastering sticky notes in the name of creativity. At the start of every brainstorming session, participants chant 'empathy first' until they have lost track of what decisions they intended to make. The call for prototypes summons cardboard and clay artifacts that multiply alongside an ever-expanding slide deck. Driven by the ominous deadline of sprints, teams cycle endlessly through iterations—often without a single release ever happening. This ceaseless loop of repetition gifts the illusion of progress while the true outcome quietly slips out the back door.

Design thinking is the corporate ritual of plastering sticky notes in a conference room as if inventing something new. It claims to understand users, yet their voices often vanish from the whiteboard. It boasts rapid prototyping but remains trapped in endless debate and approval stages. While proclaiming problem-solving, it announces the next workshop before any conclusion. It chants innovation, yet its true value lies in delivering not even predictable outcomes.