#Diffusion

Innovation diffusion is the sweet corporate magic word used to conceal the fact that hardly any real users ever see the product. Behind the colorful curves and slide wizardry lies a void where actual implementation and customer feedback are forgotten. The so-called 'diffusion strategy' in meeting rooms is the inception of an endless loop of team burnout and budget hemorrhage. The more the 'adoption rate' dances on slides, the more its reality quietly sinks. It is the grand illusion of progress without substance.