retweet
A retweet is the social ritual of enlarging someone else’s thoughts on your timeline by mechanical copy-and-paste. It skins a tweet of its voice, draping it in the garments of approval scores so that information multiplies without ever aging. Each time you mindlessly echo another’s phrase, an invisible toll on your need for recognition is levied. In the end, voices reverberate within an echo chamber, leaving no room to discover one’s own words.