comfort
Comfort is the exclusive privilege of shirking every effort you dread, while coercing others to validate your right to idle. One chases comfort through efficiency, sacrifices comfort to gain efficiency, and forever dances this spiral waltz. The more one pursues comfort, the more new inconveniences arise, only to be conquered in front of a fresh throne of comfort. Marketing brilliantly commodifies this infinite loop, and we eagerly purchase it time and again. In the end, all we acquire is the warmth of emptiness and a lighter wallet.