filter bubble
A filter bubble is the modern greenhouse of the mind, where personal preferences and beliefs serve as a sieve that hermetically seals one’s view. Only the topics you like are carefully cultivated, while the world’s diversity is treated as waste. News feeds, social networks, and ads conspire to keep this bubble from popping, creating an involuntary “consensus of one.” Any vivid external information is cast out as an intruder, and consciousness is painted over in a monotonous single hue. In the end, what we think is freedom of choice is merely a menu served by algorithms.