drip campaign
A drip campaign is a strategic hypnosis that gradually pulls the trigger on customers, unleashing a ceaseless rain of promotion while their reactions dull. It sends emails at leisurely intervals, seizes control of the inbox before they know it, and implants the illusion that "not buying is a loss." The sender meticulously analyzes innocent prospects, preparing the perfect phrase at precisely the right moment, then intrudes disguised as a friend. Automation tools are heralded as magic wands but are in reality nothing more than timer-equipped coercion devices. Recipients think it's just a little notification, but before long they find themselves lost in a labyrinth of purchases.