#Food Miles

Food miles is the magical number that measures how far food travels around the globe, promising an easy guilt and eco-consciousness calculation. The more seriously one takes it, the more glaring the paradox of transport contradictions and meaninglessness becomes. It is an ecological brainwashing program that highlights numerical pride while shelving the emissions of flying trucks. A desert of consumer psychology swaying between local-bashing and imported-praising. A concept that quietly mocks the fruits forced to walk for the peace of the dining table.