fair trade
Fair trade is the ceremonial purchase of moral absolution by paying a premium for products from distant producers. That latte labeled "fair trade" is a guilt-neutralizing elixir consumed in hipster cafes worldwide. By buying trademarked 'justice,' consumers obtain the freedom to ignore systemic inequality. Buyers pay extra, while the real imbalance remains glaringly unchanged. It is nothing less than a festival of self-satisfaction under the guise of sustainability. Despite claiming to drive change, fair trade often ends up as little more than the decoration on a corporate marketing campaign.