#Go-to-Market

Go-to-market is the moment when a product dreamed up by R&D is hurled into the magma called the market, and the game of sales-induced nerve torture begins. Plans are sweet but fragile illusions, and teams scramble to collect the shards while offering prayers they call progress. Success is not a destination but the lifeline for the next pitch deck. Above all, it’s a ritual reminding us that the instant you launch, the product starts digging its own grave.