#Individuation

Individuation is the alchemy of self-presentation that transforms one’s so-called uniqueness into a commodity. With social media filters and hashtags, individuality becomes a mass-produced product. Selecting from a buffet of templates is less a journey of self-discovery than a shopping spree for personal branding. While everyone claims to seek their 'true self,' they end up polishing the mirrors reflecting others’ approvals. The pinnacle of individuation is the thrill when a complete stranger declares, 'You’re authentic.'