#Keyword

A keyword is the magical incantation chosen by corporations to manipulate the unconscious mind of customers. With a stylish ring that exaggerates its importance, in reality it is nothing more than a list of mundane words indistinguishable from the competition. Uttered by marketers in the temple of market research, it completes the ritual circle known as SEO magic. Yet conversions rarely rise and budgets are burned to ashes. Ultimately it vanishes into oblivion, replaced by the next trend, a fleeting symbol of glory.