#LCA

Life cycle assessment (LCA) is a ritual that traps a product's cradle-to-grave environmental impact within the spell of numbers. Corporations wield this magic to strike an eco-friendly pose while conveniently ignoring the Earth's cries. The figures it produces represent nothing more than a nebulous gray zone of shared responsibility. Under the noble banner of transparency, a glut of unread reports is churned out. LCA stands as the emblem of our modern ecological fantasy.

Life-Cycle Assessment is a social nicety that measures a product’s entire journey from cradle to grave in numbers, reassuring corporate consciences. Despite proclaiming environmental care, its real focus lies in loopholes in formulas and the aesthetics of graphs. The resulting figures are conveniently chopped and pasted to adorn a page in internal reports. Although its scope supposedly covers everything from raw material selection to disposal, only the flashy start and end points get noticed. What should serve as proof of sustainability often devolves into a game of how cleverly one can manipulate numbers.