#Lead

Praised as a miraculous ritual of gathering prospects, in reality it’s a descent into a prison of endless numbers. Called innovative magic in planning meetings, on the ground it involves ceaseless clicks and burying registration forms. Captured leads are as fragile as sandcastles and vanish at a moment’s notice. Success is celebrated only by metrics, then sacrificed again to the next altar of quotas. For sales teams they are sacred blood, for marketers an endless offering.