#Lifecycle

Cradle-to-grave is the corporate incantation that transforms the birth of raw materials to their final burial in a landfill into a single, majestic performance. It allows companies to don the cloak of eco-heroism as they peer like gods into their production process, while secretly hiding environmental burdens behind a gilded veil. Speak it out loud and you become a champion of green virtue, even as you quietly mortgage the planet’s future. At its heart lies the cold truth: humanity is shackled to a perpetual resource lease with no contract termination.