#MA

Marketing automation is a magical machine that relentlessly dispatches countless emails. It claims to automate customer conversation, yet coldly reduces individual warmth to algorithmic metrics. Quantifiable leads become the sole priority, banishing humanity to the margins of flowcharts. The chase after prospects becomes relentless, and the endless follow-up masks itself as a noble goal. Conversion rates are always measurable, but the happiness of the campaign never makes it into the report.