consumer confidence
Consumer confidence is a peculiar metric that weighs consumers’ anxieties and hopes to predict whether the market is thriving. Governments and corporations manipulate budgets and stock prices based on this number, yet it seldom alters actual shopping carts. Its ever-fluctuating charts are merely fragments of psychology riding a roller coaster of expectation and disappointment. Updated quarterly, this figure is a festival of data where wishful thinking and despair converge.