populism
Populism is the alchemy that claims to give voice to the masses while simply distilling collective discontent into a potent elixir. It ignores the counsel of experts and numbs reason with a single, soothing slogan. In campaigns it rallies support with the simple us-versus-them binary, conveniently shelving policy complexity. Ultimately everyone joins the grand march of the crowd without realizing they have become its fuel. It is a social phenomenon where the crowd’s fervor becomes an end in itself.