low-carbon materials
Low-carbon materials are the new substances responsible for chemically diluting collective environmental guilt. While trumpeted as global warming countermeasures, they are actually just an entry in a peculiar corporate PR buzzword compendium. They stage eco-friendliness at manageable production costs, offering consumers a comforting illusion. As persuasive as preaching eco-driving to paper drivers, they promise to save the planet—often accompanied by legal loopholes one can barely see. The label “low-carbon” is simply a magic trick that makes the sins of the materials vanish in plain sight.