metadata
Metadata is the data about data, a phantom concept that tells you everything about something that supposedly needs no introduction. Everyone proclaims its necessity, yet diligently offloads its maintenance onto someone else. In organizations, it is the issue nobody wants to own, despite being the battle cry of every conference keynote. In the cloud age, it promises to be a beacon amidst the data ocean, while simultaneously threatening to become an entangling liability. It is the bureaucrat of the digital world, endlessly cataloging existence with the zeal of a midnight auditor.