business model
A business model is the documented ritual in which profit structures are mythologized as "theory." It serves as a corporate totem for executives’ self-worship and a get-out-of-responsibility free pass for implementers. Lauded as innovative one moment and proclaimed the market’s victim the next, it is in reality nothing more than a fanciful scheme to placate investor expectations and field resistance. When novelty fades, this grand script devolves into little more than a scrap of paper for excuses.