#Nature-Based Solution

A nature-based solution is the latest corporate strategy that treats once-devastated ecosystems as outsourced consultants, using a sprinkling of buzzwords to disguise environmental repair as mere business optics. Armed with slick slide decks and glossy reports, companies can present forests and wetlands as if they were internal projects awaiting board approval. In practice, it involves planting a few trees for a photo op and then preserving the business-as-usual consumption model, a perfect exercise in greenwashing.