anchoring
A cunning mental trick where the first number presented silently kidnaps your final judgment at the negotiation table. It lures you into a cage of figures while you boast of rational choice. From marketing to price setting, human will is bound by an invisible anchor. The louder you cry for fairness, the more your voice is drowned by the initial offer. In the end, our choices are nothing more than the course plotted by the anchor dropped first.