#Novelty

A first experience is the act of surrendering to the cruelty known as the unknown. Expectations rapidly pierce the ceiling while reality plummets into the abyss like a rollercoaster. The sweet memories are soon elevated into social media fodder as the actual sensations are forgotten in comment sections. Sometimes you become your own storyteller, mistaking shared wounds for social solidarity. It is the modern ritual of initiation.

Innovation is the high art of labeling existing routines with the word 'future', a corporate sleight of hand. Its value as a buzzword in meeting minutes outweighs its real impact, often built on just a few slides. Ideally it transforms reality; in practice it thrives as glowing mentions in internal newsletters. Under the guise of novelty, we cheerfully repeat the same cyclical Apple-esque reinventions.