#Nudge

A nudge is a clever art conceived by behavioral economists under the guise of preserving 'freedom of choice', gently pushing people from behind. Beneath its pleasing gift wrap lurks a poison of the designer's intention. Without noticing it, one is led to unwanted actions while deluding oneself into thinking one’s will is honored. From public policy to advertising, this small shock is used to manipulate crowds dancing between reason and desire. In the end, freedom is nothing more than riding down a slide someone else has installed.