nudge
A nudge is the gentle art of steering people with invisible strings, making them believe they chose of their own accord. Governments and corporations call it "for your own good" while subtly tilting the scales toward the desired outcome. It masquerades as preserving freedom while orchestrating behavior behind the scenes in a demonstration of soft tyranny. Praise showers when it succeeds; blame conveniently disappears into the notion of individual responsibility when it fails. It pretends to offer a helping hand in the maze of choices while really leaving only a single exit.