#Paradigm Shift

"Paradigm shift" is a euphemism for the moment one pretends to smash old theories and values. Entrepreneurs and scholars use it to plaster over inconvenient failures, strutting as if struck by divine revelation. In reality it rarely means more than a buzzword, sufficient only to freshen the stale air of a boardroom. Indispensable in quarterly reports and conference abstracts, it recalls the climax of a cheap drama. For those seeking theatrical change, it is the most convenient magic spell.