#Parody

Secular sanctity is the modern ritual magic that deifies the mundane. It calls the Starbucks queue a pilgrimage and worships sending emails to unnamed recipients as a grand sacrament. The wrinkles in a battered planner and coffee stains alike become holy scars that lure the faithful. It blurs the line between religion and marketing, sanctifying every triviality. By bestowing grandeur upon the everyday, people continue to conceal their own emptiness.