#Personal-Brand

A personal brand is a modern performance art that markets oneself as a walking billboard. Under the bright lights of social media, the portrayed persona is gradually stitched into a costume, while the true self fades into the shadows. Fate is often held hostage by follower counts and likes, converting self-esteem into currency of others' approval. What masquerades as freedom of self-expression is often the most formidable cage anyone can build.