#Personalization

A ritual of unearthing sanitized selves from mountains of customer data to stoke purchasing desires. It promises freedom of choice while algorithms nudge you toward what they really want you to buy. It vows special treatment for each customer, yet ends up funneling everyone toward the same products. Hailed as the marketer’s holy grail, the more you seek it, the more you’re milked by it. Under the guise of convenience, privacy is perpetually at risk. The true first person pronoun here isn’t the customer’s but the company’s profit.

An electronic soothsayer that reads the burden of your preferences only to relentlessly impose them back on you. The whimsically recommended products and content are seldom what you truly desire. It is a pitiless guide crafting cages of individuality and locking you inside for the sake of convenience. Its revenue-generating scheme that never lets you pause scrolling resembles an invitation to infinite hell. It mistakes your every click for a confession, using your desires as fodder for its merciless machinery. Before you know it, you have become a sheep domesticated by an algorithm.