emotional bid
An emotional bid is a sophisticated psychological trick that sidelines reason to pass claims with the power of tears and anger. Disguised in the mask of sincerity, it is in truth a storm warning that inundates the listener’s heart. It opens wallets in business talks and herds people to the polls in political speeches—an all-purpose weapon. Above all, it cruelly reminds us that human reason disintegrates in the face of fervor.