#PPC

PPC is the modern marketing indenture, buying user clicks as if they were sacrificial tokens. Budgets vanish in a frenzy of banner dances, dragged toward the next optimization before any real results emerge. Chasing the mirage of conversions, one is perpetually led in a dance of click metrics with no foreseeable end. Promising cost-effectiveness, it is a sorcery that makes advertisers forget the bleeding from their own wallets.